In his best-selling book, “Influence”, Robert Cialdini says “it is not our statement of affection that impacts the recipient, it is our explanation of it.“ Saying I love you is a beautiful sentiment, and… It is actually our explanation of that sentiment that will have the deepest impact on the recipient. So, if you love someone, tell them WHY. I promise, our partners would much rather feel the depth of our appreciation, love and devotion than receive more stuff.