In his best-selling book, “Influence”, Robert Cialdini says “it is not our statement of affection that impacts the recipient, it is our explanation of it.“
Saying I love you is a beautiful sentiment, and…
It is actually our explanation of that sentiment that will have the deepest impact on the recipient.
So, if you love someone, tell them WHY.
I promise, our partners would much rather feel the depth of our appreciation, love and devotion than receive more stuff.
Happy Valentine’s Day.