I love you, because…


“I love you, because.”

In his best-selling book, “Influence”, Robert Cialdini says “it is not our statement of affection that impacts the recipient, it is our explanation of it.“

Saying I love you is a beautiful sentiment, and…

It is actually our explanation of that sentiment that will have the deepest impact on the recipient.

So, if you love someone, tell them WHY.

I promise, our partners would much rather feel the depth of our appreciation, love and devotion than receive more stuff.

Happy Valentine’s Day.



Andrew Horn

Founder // www.Tribute.co - Spreading gratitude and meaningful human connection in the world — prev. @dreamsforkidsdc and @abilitylist. www.itsandrewhorn.com